My fascination with the world of beauty has always accompanied me. Since I was a little girl, in Brazil, my mother inspired me when she dressed for occasions. I was always in touch with this cosmetic and clothing universe at home.

I noticed the ability of these things to increase a woman's love for herself so that she can reflect that love to the world through her beauty and self-esteem.

I graduated as a beautician in America and soon I started working as a professional makeup artist, getting to know the whole universe of makeup and beauty products.

This journey helped me realize what women really want when it comes to cosmetics, beauty and self-care

The spark of that passion remained in college, where I sold bracelets, jewelry, and makeup. And wherever I went, I was always well dressed. I made a point of looking good.

Because of my history with beauty, which reminds me of my family and my mother, I decided to create my brand, which focuses on projecting my philosophy of life into products that enhance your natural beauty, life, and authenticity.

Elo Stuart Beauty was born from this fascination, from the willingness to embrace cultures from different countries and different people and express your story. Our values are based on family, belonging, and transparency. We want to share your unique beauty with the world.